JOURNAL

  • STORY

SEVEN BY SEVEN
"EMBROIDARY T-SHIRT"

SEVEN BY SEVEN's iconic items

SEVEN BY SEVEN “EMBROIDARY T-SHIRT”
2024.09.25

An iconic item that has been available since the early days of SEVEN BY SEVEN.
This is the hand-embroidered remade T-shirt that we are introducing today.

But this T-shirt is not just embroidery.
This time we will focus on this item again.
We will introduce you to its appeal, from the concept to the secrets behind its creation.

The secret behind this T-shirt design is that an Indian embroidery craftsman faithfully reproduced the design of a vintage T-shirt picked up by designer Kawakami, matching it with the print. The T-shirt itself is old, but not rare. However, the handcrafted embroidery adds new value to it. The point is that it creates a unique value that is unlike any other.


The printed T-shirts that Kawakami picks out have different concepts depending on the season, but the one he has chosen this time is a T-shirt with a racing car motif.

The original printed T-shirt has a rather unique design. It would be difficult to wear as fashion, but by adding embroidery, it can be enjoyed as a design. It has been reborn as an item with the richness of hand-made embroidery.

Please pinch out to see the photo.

You can see that it is made using very sophisticated techniques, such as the three-dimensional effect of the letters, the subtle use of colors, the borders as a design, and the reproducibility of the letters to match the base print pattern. This is a design that can only be realized by skilled craftsmen.

These embroideries are done by skilled craftsmen in India. How to express the printed parts with embroidery is left to the discretion of each craftsman. Some craftsmen are meticulous and detailed in their embroidery, while others are a little more careless. The charm of this T-shirt is that the fineness and ambiguity are reproduced as an interesting feature.

Of course, all of these T-shirts are one-of-a-kind. There is only one of these in the world. They are not so-called vintage T-shirts, nor are they simply handcrafted T-shirts. They are one-of-a-kind masterpieces born from the culmination of SEVEN BY SEVEN's selection sense and the exceptional craftsmanship of our artisans. Don't miss out on this once-in-a-lifetime opportunity.

Movie: Kohki Hatano
Edit,Text,Photos_Jun Namekata[The VOICE]

JOURNAL

RELATED ITEMS