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WHAT IS IT
MADE OF
SEVEN BY SEVEN

Seven by Seven People

WHAT IS IT MADE OF SEVEN BY SEVEN
2024.12.13

Unique people gather around SEVEN BY SEVEN. They are artists, actors, snack bar owners, and many more. They have very little in common, but they are all wonderful people with unique personalities. This time, we will introduce the people behind SEVEN BY SEVEN. Also pay attention to their realistic outfits that highlight the characters.

Norio Haga

Norio Haga is the owner of the flower shop "chibi" along Komazawa-dori. The shop is filled with unique plants that are the epitome of Haga's love, making it feel like another world. It is one of the places that designer Kawakami visits to get inspiration. Today, he was greeted by his pet dogs Ten (left) and Tomaru (right).
Haga-san is wearing the brand's standard 1ST TYPE CORDUROY JACKET, layered with a vintage tree camo shirt for a confident look.

[ITEM]

  • 1ST TYPE CORDUROY JACKET ‐Modal mix‐

MANA

MANA is always calm and has a gentle aura that envelops people. She first met Kawakami at the bar "Lullaby." They were originally customers, but by chance, they ended up working as staff at SEVEN BY SEVEN. She has an independent air about her and often appears as a model on Instagram.
On this day, I wore SEVEN BY SEVEN's CORDUROY WIDE PANTS with a vintage top. The western boots remade by SEVEN BY SEVEN were a nice touch.

[ITEM]

  • CORDUROY WIDE PANTS ‐Modal mix‐

Yoshinori Miyata

Yoshinori Miyata is an actor. The relationship between the two began when Miyata was a customer at SEVEN BY SEVEN.
Miyata-san's first starring movie "SUPER HAPPY FOREVER" was nominated for various international film festivals this year, including the Venice International Film Festival. She gave a speech on stage overseas wearing the costume of SEVEN BY SEVEN.
He is wearing SEVEN BY SEVEN's MOUTON VEST and NORDIC SWEATER. The natural unity of the color, which is also matched with vintage pants, is what makes Miyata-san so attractive.

[ITEM]

  • MOUTON VEST

  • NORDIC SWEATER ‐Fine alpaca‐

Tetsuya Ohmura

Stylist Tetsuya Omura has been in charge of catalogs, lookbooks and runway styling since the early days of SEVEN BY SEVEN. As a creator, he is one of the people who knows the brand best.
On this day, he coordinated a SEVEN BY SEVEN REWORK BAL COLLER COAT with a denim set-up, and on his feet, he wore the remade python western boots that he wore in the first look of his first runway collection.

[ITEM]

  • REWORK BAL COLLAR COAT ‐Strike off fabrics‐

Naoki Ikeda

Stylist Naoki Ikeda has been a frequent visitor to the store since 10 years ago, when SEVEN BY SEVEN was still 7×7. Recently, he has also been in charge of styling for fashion shoots on Instagram. He has spent a lot of time with Kawakami, sharing their common interest in fashion.
He is wearing a SEVEN BY SEVEN MOUTON COMBINATION JAKET, Adam Kimmel denim, and vintage parachute boots. The yellow Wrangler shirt is a perfect layering.

[ITEM]

  • MOUTON COMBINATION JACKET

Takuya Omura

Takuya Omura, owner of the snack bar "Lullaby," blends in with his SEVEN BY SEVEN outfit, which includes OPEN COLLER SHIRTSM and EASY TROUSERS, inside the avant-garde interior.
They met through the introduction of his younger brother, stylist Tetsuya Omura. Takuya Omura said, "From the moment we met, Kawakami was like a third son to me."
By the way, when I asked him what they talk about when they drink together at "Lullaby," he said, "It's so stupid I don't remember" (laughs).

[ITEM]

  • OPEN COLLAR SHIRTS ‐Paisley jacquard‐

  • EASY TROUSERS ‐Paisley jacquard‐

Photos_Go Tanabe
Edit_Jun Namekata[The VOICE]

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