This season marks the 10th anniversary of the brand's launch, and the brand will be holding its first-ever RUNWAY SHOW .
SEVEN BY SEVEN
RUNWAY SPRING/SUMMER 2024
FRIDAY 09.01.2023.
20:00 START
JAPAN NATIONAL STADIUM PARKING
"San Francisco is the brand's roots.
What I sensed there was not sophisticated fashion, but individual style.
Each one is humorous, witty, and a little twisted.
They're being serious, but for some reason it looks like they're joking.
I believe that worldview is the origin of SEVEN BY SEVEN.
Not American casual or vintage, but liberal.
Question existing methods and seek out new ones.
Picking up value that no one else has noticed yet.
It's been almost 10 years since the brand was launched.
From the beginning to now, nothing has really changed.
Thanks to all of you, we were able to create something amazing again this time."
SEVEN BY SEVEN
DESIGNERS
Junya Kawakami
Our brand originated in the city of San Francisco.
What we encountered there was not refined fashion, but individualistic style.
Each person possessed distinct humor, a sense of elegance, and a certain rebelliousness. Serious in their pursuits, yet somehow exuding an air of playfulness. This concept forms the fundamental essence of SEVEN BY SEVEN.
Rather than merely casual American or vintage style, our brand focuses on being liberal. It's about questioning the established ways and seeking freshness.
It's about identifying values that others overlook.
We are approaching a decade since the brand's inception.
Yet our concepts have ultimately remained unchanged from the beginning.
Thanks to your unwavering support, we've created another showstopper.
SEVEN BY SEVEN
DESIGNERS
Junya Kawakami