We have created a special collection by LITMUS, an indigo dyeing studio that uses natural materials to create the indigo blue color through natural fermentation.
The 24SS main collection and sneakers selected by SEVEN BY SEVEN are dyed with genuine indigo to give them a new look.
A pop-up will be held at Men's Creators on the 6th floor of the Isetan Shinjuku Men's Building from Wednesday, April 24th.
[POP UP Details]
Period: Wednesday, April 24th to Tuesday, April 30th
Location : Isetan Shinjuku Men's Building 6th floor Men's Creators
Address : 6F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
TEL: 03-3352-1111 (main representative)
Business hours: 10:00 – 20:00
[LITMUS]
https://www.instagram.com/ litmus_indigo_studio_japan
*From Thursday, April 25th, some products will also be sold at the SEVEN BY SEVEN FLAGSHIP STORE.
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